Packa Shack

Since 2009, Edinburgh-based Packa Shack has been making and selling its highly successful vehicle awnings that simply let you “change and go” in the outdoors. 

Packa Shack’s brief was to move their website from weeblie and manual Paypal payments, to something fully e-commerced and scalable in line with their international growth plans.

The brief involved updating the brand and look of the website, imagery and creating a new Shopify custom theme with Shopify Payments, strong social feeds, and preparation for multi-channel selling.

Ongoing work includes digital management of the brand, analytics integrations with Mixpanel and SEOMoz, heat mapping, social integrations, blog preparation, and technical and data support.


Launch date
Packa Shack e-commerce
Packa Shack
24 May 2016

Project Focus

Design & Branding
Shopify customisation
B2B, analytics, social