Le Col Cycling
Le Col is one of the UK’s top performance cycling clothing and apparel brands, founded and run by Team GB pro cyclist, Yanto Barker.
Yanto’s brief was to upgrade the brand’s e-commerce and dealer B2B operation to offer the latest in online shopping experience based on Shopify in both the UK and North America.
The Shopify work include custom build of their own theme, implementaing a wide range of apps, design and branding of the look, feel and product layouts, integrating social, B2B and a wide programme of data work to enable to muliti-channel sales.
Ongoing work includes digital management of the brand, extensive analytics integrations with Mixpanel and SEOMoz, heat mapping, social integrations, blog preparation, and technical and data support.