Anatom Outdoor Footwear

Anatom Footwear is one of the UK’s top independent outdoor footwear brands with a highly popular range encompassing walking, trekking, hiking and high specification mountaineering boots.

Founder and CEO, Gordon Fraser’s brief was to get the brand properly online, supporting both direct sales and his retail stockist channel and sales team.

The Shopify based work included data rationalisation, multi-channel integration, inventory and warehousing, POS and B2B.

Ongoing work includes technical support, data channel support, social, paid search management, SEO and social.


Launch date
Anatom Footwear
abrands ltd
Shopify, Tradegecko, POS etc
June 2015

Project Focus

Design & Branding
Shopify customisation
B2B, analytics, social