Anatom Outdoor Footwear
Anatom Footwear is one of the UK’s top independent outdoor footwear brands with a highly popular range encompassing walking, trekking, hiking and high specification mountaineering boots.
Founder and CEO, Gordon Fraser’s brief was to get the brand properly online, supporting both direct sales and his retail stockist channel and sales team.
The Shopify based work included data rationalisation, multi-channel integration, inventory and warehousing, POS and B2B.
Ongoing work includes technical support, data channel support, social, paid search management, SEO and social.