We've been building membership premium content sites for 6+ years, though it feels like a dozen more. So much has evolved in the space, not least how we digest and subscribe to such online hangouts.

Ever since Tim Ferriss penned the bestseller-that-won't-go-away - The Four Hour Work Week - and tantalised millions with the idea that you could outsource your life, it would be fair to say he's keptmany of us enthralled.

Ever since Seth Godin hit the new marketing scene with permission marketing and books such as Linchpin, we've loved his writing style, ideas and zest - and the fact he's no fraud, having built digital businesses himself.

Part of Shopify's great university content - a classic piece about that great question often asked by clients - why am I not number one on Google's search rankings?