Ever since Seth Godin hit the new marketing scene with permission marketing and books such as Linchpin, we’ve loved his writing style, ideas and zest – and the fact he’s no fraud, having built digital businesses himself.

According to Shopify, who featured this on their excellent Shopify University blog: “Sometimes you need to break away from the pack, think differently, zig when everyone else zags.

This episode is all about unconventional wisdom and how it can help you become a more successful entrepreneur. We start with marketing legend Seth Godin (photo by Cuidad de Ideas), who makes the case for why bigger isn’t necessarily better, we learn why you should make friends with failure and we travel to Texas to meet a baker who learned the recipe for success… from a tech wizard.”

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